Case Study: Trinny London perfects new customer acquisition with Asana

Trinny London perfects new customer acquisition with Asana

Trinny London, a rapidly growing London-based beauty brand with 170+ employees, needed to sustain long-term new customer acquisition as it scaled. Reliant on spreadsheets and a basic Kanban tool, the cross-functional teams struggled with manual updates, missed requests and notification overload, making it hard to produce and track the engaging social and digital content needed to attract customers.

By rolling out Asana—starting with product launches and expanding to shared boards, forms, automations and Slack integration—Trinny centralized briefs, tasks and feedback across teams. This sped up content testing and ad deployment, improved ad spend efficiency, increased video watch times by up to one minute, moved 99% of internal communication into Asana, and freed teams to focus on higher‑level strategy for scalable customer acquisition.

Trinny London

Demi Mistry

Paid Social Coordinator