Case Study: ThreeUK drives 26% faster project delivery with Asana

ThreeUK drives 26% faster project delivery with Asana

ThreeUK, a telecommunications and internet service provider, faced challenges scaling its complex Go-to-Market operations. With over 15 departments using fragmented tools like spreadsheets and email, the company struggled with misalignment, slow decision-making, and limited visibility into project timelines and team capacity. To address this, they turned to the vendor Asana, implementing it as a unified work operating system.

By standardizing intake forms, delivery templates, and portfolios in Asana, and leveraging its AI features and automated workflows, ThreeUK created a centralized GTM engine. The solution provided leadership with real-time dashboards for visibility. Asana helped ThreeUK achieve a 26% faster project delivery rate, significantly increased GTM throughput without added headcount, and fostered a more agile and accountable organizational culture.