Case Study: TheSoul Publishing achieves radical transparency and accelerated execution with Asana

TheSoul Publishing produces engaging media for global fans with Asana

TheSoul Publishing is a fast-growing global media studio with more than 2,700 employees across 70 countries and over 1 billion subscribers. Rapid growth and an 80% remote workforce exposed limits in their previous task-management setup: planning became unwieldy (IT projects grew from 18 to 180 per quarter), teams relied on spreadsheets and frequent meetings, and visibility across departments was poor.

After a 20‑vendor evaluation, they standardized on Asana to centralize work, use templates, Portfolios, Forms, automations, and integrate with systems like BambooHR. The result: radical transparency, thousands of projects launched from templates, streamlined onboarding and nearly 7,000 form submissions monthly, reclaimed time previously spent coordinating work, and measurable execution gains (IT project completion rose to 100%), enabling faster content production and scalable collaboration.

TheSoul Publishing

Aleksandra Sulimko

Chief Human Resources Officer