Case Study: The Young Survival Coalition achieves 80% faster Summit planning and 190% more blog traffic with Asana

The Young Survival Coalition creates content, community, and connection to fight breast cancer with Asana

The Young Survival Coalition (YSC) is a small New York–based nonprofit that supports 16,000 young adults affected by breast cancer. Its Marketing Communications team struggled with a high volume of cross-departmental requests, limited visibility into projects, and simultaneous deadlines that made it hard to prioritize work and maintain quality.

YSC implemented Asana—centralizing incoming requests, training teams, and using project templates, dependencies, and clear workflows—to streamline planning and accountability. The changes cut Summit web‑launch planning time by 80%, improved Tour de Pink’s on‑time launch by 50%, doubled Summit “Save My Spot” signups, and boosted content output (blog +50%, social +45%), driving a 190% increase in blog readers and 175% more social referrals.

Young Survival Coalition

Mary Atwater

Digital Media Manager