Case Study: YMCA Victoria achieves more efficient remote marketing collaboration with Asana

The Y marketing team shifts to remote work with Asana

YMCA Victoria, part of the YMCA network, needed a better way to keep its 40-person marketing team aligned as it reorganized and shifted toward remote work during COVID-19. The team adopted Asana to manage projects, tasks, and communication across multiple business units, reducing reliance on emails and making it easier to coordinate work from anywhere.

Asana helped YMCA Victoria streamline workflows with templates, task assignment, forms, and reporting. A restart template with 600 subtasks cut site close/reopen coordination from a week to less than a day, an 85% reduction in time. The team also handled 316 requests and 4,258 tasks in one month, while Asana supported an 84% increase in web traffic and an 80% increase in sales leads during a key restart.

YMCA

Josh Russo

Digital Optimisation Manager