Asana
212 Case Studies
A Asana Case Study
The Michael J. Fox Foundation for Parkinson’s Research (founded 2000, New York City) supports global research to eliminate Parkinson’s disease and its Marketing & Communications team manages roughly 180 projects totaling 60,000+ work hours across 40 teammates. Work was tracked with emails, sticky notes, and scattered tools, creating silos that led to duplicated effort, unclear priorities, little visibility into team capacity, and stress around deadlines.
To fix this, the PMO led by Joe Moran implemented Asana after a structured evaluation, rolling it out with templates, training, executive sponsorship, and an internal Asana rep. The platform centralized projects (Portfolios, Timeline, My Tasks), automated routine steps with Rules, and enabled Workload tracking—resulting in less duplication, clearer capacity planning, faster onboarding of requests, better measurement of actuals vs. estimates, and improved understanding of how daily work ties to the Foundation’s strategic goals.
Joe Moran
Director of Content Operations