Case Study: International Committee of the Red Cross (ICRC) achieves faster global media response and editorial alignment with Asana

The International Committee of the Red Cross shares stories of their life-saving work faster with Asana

The International Committee of the Red Cross (ICRC) needed a faster, more centralized way to manage media requests and editorial planning across a global communications team spread over continents and time zones. Before Asana, the team relied on email, which quickly became outdated and made it hard to align on priorities and respond quickly when conflict-related details changed in seconds.

With Asana, ICRC created one global board and a shared editorial calendar to centralize media requests, approved talking points, campaign plans, and content priorities. The result was faster action on requests, a significant reduction in coordination time, improved global alignment and visibility, and almost complete elimination of internal emails used to coordinate work.

ICRC

Christoph Hanger

Public Relations Officer for Special Projects