Case Study: The Citizenry achieves on-time product launches and 60% faster inventory feedback with Asana

The Citizenry launches its global fair trade goods with Asana

The Citizenry is a Texas‑based home decor brand that partners with 1,713 artisans across 17+ countries to produce small‑batch, fair‑trade goods. As the company scaled to 8–10 complex seasonal launches per year—each with up to 50 items and roughly 100 tasks—managing timelines in spreadsheets led to heavy manual data entry, poor cross‑team visibility, forgotten launch steps, and missed deadlines.

By adopting Asana, The Citizenry centralized tasks, built repeatable templates and workflows, and trained teams to update project status in one place. The change streamlined new‑product communication by 25–30%, saved 6–9 hours per week on reporting data entry, improved inventory feedback speed by about 60%, and reduced launch delays, oversells, and missed ship dates—enabling smoother handoffs and more reliable pre‑sales.

The Citizenry

Andrea Georgi

E-Commerce Director