Case Study: Techqueria achieves 66% more events and a 280% increase in fundraising with Asana

Techqueria builds social capital for Latinx in Tech with Asana

Techqueria is a nonprofit that builds social capital for Latinx professionals in tech, growing to a community of 15,000+ members across seven chapters with just two part‑time staff, 40 volunteers, and $250K in annual fundraising. As the organization scaled, it struggled to coordinate volunteers, events, partners, sponsors, and grant work without overloading its small team and needed a low‑cost, easy‑to‑adopt platform to bring everyone onto the same page.

Techqueria adopted Asana for scalable work management—using templates, shared projects for partners and sponsors, workload tracking, and Goals to align OKRs—which simplified event planning, partnership coordination, and grant tracking. The results: 66% more events in 2020, fundraising growth of over 280% from improved grant processes, clearer visibility that prevented burnout, and smoother collaboration with partners and volunteers.

Techqueria

Frances Coronel

Technology Director