Case Study: StyleHaul achieves a 40% increase in transparency and stronger company-wide accountability with Asana

StyleHaul connects influencers and brands with Asana

StyleHaul is a Los Angeles–based marketplace that connects social influencers and YouTube creators with brands. Rapid growth and fragmented information left small cross-functional teams unclear about who was responsible for tasks, causing missed deadlines, payment delays for creators, and unnecessary friction—so the company needed a single system to increase accountability and scale processes.

They adopted Asana, quickly rolled out standardized workflows (bug tracking, new-hire onboarding, training, legal requests, and Zendesk-integrated customer support) with hands-on help from Customer Success Manager Michael Nguyen. The platform clarified assignees and priorities, reduced delays and contract bottlenecks, delivered a 40% increase in transparency, and helped StyleHaul reliably scale its creator and brand partnerships.

StyleHaul

Drew Shannon

VP of Business & Network Operations