Case Study: STANDARD Medien AG unifies work and strategic goals with Asana

STANDARD Medien AG eliminates internal email and unifies 40–50 strategic initiatives with Asana

STANDARD Medien AG, a leading Austrian media company, faced challenges with a fragmented tool landscape that siloed information and made it impossible for leadership to track projects or see how daily work aligned with strategic goals. To address this, they implemented Asana as a centralized platform for work and goal management.

The solution involved using Asana to create a single source of truth, connecting daily tasks to high-level objectives and providing complete executive visibility. Asana eliminated internal email, accelerated cross-functional collaboration, and enabled rapid innovation through features like Forms. The measurable impact included a drop in internal email to almost zero and 100% visibility for leaders to track progress and set priorities.

STANDARD Medien AG