Case Study: Stance achieves 14x faster time-to-market with Asana

Stance gets socks to market 14 times faster with Asana

Stance, a Carlsbad-based sock brand with 200+ employees, needed to move far faster to keep up with trend-driven demand. Their previous process involved year-plus production cycles, hundreds of concurrent SKUs, and a tangle of spreadsheets and status emails that slowed collections and missed market opportunities.

By mapping the FGTM workflow in Asana, creating a standardized project template and a Google Forms intake, and centralizing tasks, files, approvals and notifications, the team cut handoffs and stayed coordinated across departments. The result: go-to-market times improved 14x (over a 90% reduction in timeline), with 20+ FGTM collections live at once, faster partner activation, and the ability to run many small-batch projects in parallel without losing quality.

Stance

Albie

Marketing Director