Case Study: Stance achieves 50% faster creative production with Asana

Stance cuts creative production time by 50% with Asana

Stance, the San Clemente–based sock and apparel brand sold in 40+ countries, built its reputation on standout visual marketing produced by a seven-person in-house creative team. Rapid growth drove a flood of requests coming by email, chat, spreadsheets, and meetings, causing missed deadlines, lost briefs, and no centralized visibility into work or priorities.

By adopting Asana and standardizing processes — migrating work into projects, mapping approvals and workback schedules, and launching a company-wide intake form in two weeks — Stance centralized requests and clarified requirements up front. The result: production time fell by 50%, photo-studio check-in meetings dropped 60%, resources are better allocated, and the team now scales creative output more reliably to support the company’s go-to-market strategy.

Stance

Mia Vierra

Senior Creative Operations Manager