Case Study: Spotify achieves scalable growth and operational visibility with Asana

Spotify teams drive programs forward with Asana

Spotify, the global audio streaming company, needed a better way to coordinate fast-growing work across revenue, IT, and engineering teams as it scaled advertising, new content initiatives, and its remote-first workforce. The company had been juggling spreadsheets, email, chat, and other disconnected tools, making it harder to manage campaigns, feature requests, and office technology projects efficiently. Asana was the platform Spotify used to bring this work together.

With Asana, Spotify centralized intake, automated workflows and onboarding/offboarding, and gave teams real-time visibility into progress through forms, templates, rules, dashboards, and integrations. The results included a 50% increase in the total number of campaigns the Creative Operations team could manage and a 100% increase in campaigns each project manager could handle per month. Spotify also reduced status meetings, improved asynchronous communication, and enabled teams to scale collaboration across time zones.

Spotify

Blair Wilson

Senior Manager