Case Study: Sophos achieves clear visibility and faster internal marketing fulfillment with Asana

Sophos sees clearly with Asana

Sophos, a UK‑based enterprise cybersecurity company with about 3,000 employees operating in 119 countries, relied on a global corporate marketing team to protect brand consistency and handle all web, design, and promotional requests. That workstream was a “black box”: requests came in via an email alias, responses were slow or unpredictable, and management had no visibility into volume, workflow, or where bottlenecks were forming.

Sophos replaced the alias with Asana forms and projects so every request becomes a task with clear scope, status, and custom fields. The change immediately improved communication and throughput, let the team detect duplicate work and standardize assets (like email signatures and event plans), and produced actionable data—nearly 11,000 tasks assigned in six months—enabling better resource planning, faster delivery, and expansion of the system to other teams like IT and HR.

Sophos

Dawn Jensen

Global Senior Program Marketing Manager