Case Study: Sophos achieves 70% faster event-request delivery and scales to support 1,000+ events annually with Asana

Sophos’ corporate marketing supports 1,000+ events a year with Asana

Sophos is a global enterprise cybersecurity company (3,000+ employees, 160+ offices, serving 100,000+ businesses) whose 250+ person marketing organization supports 1,000+ events a year—from global trade shows to regional events and webinars. Managing more than 22,000 marketing and design requests annually via email led to poor visibility, missed requests, inconsistent branding, and slow delivery times.

By standardizing workflows in Asana and creating a central "Requests Inbox" staffed across time zones, Sophos gained real-time visibility and consistent processes for submitting, triaging, and executing event work. The team now completes 1,600+ event requests quarterly (6,400/year), cut SLA delivery from 10 to 3 business days (70% faster), increased capacity 50% with only a 5% headcount rise, and reclaimed hundreds of hours previously spent on status updates—ensuring consistent, high-quality events across 119 countries.

Sophos

Dawn Jensen

Global Senior Program Marketing Manager