Case Study: Sony Music achieves 4x creative production capacity and 75% faster campaign production with Asana

Sony Music boosted their creative production capacity by 4x with Asana

Sony Music’s Legacy Recordings marketing and creative teams—responsible for promoting 1,000+ artists like Jimi Hendrix, Bob Dylan, and Mariah Carey—faced an “always on” streaming-era demand of roughly 80 campaigns a month without standardized processes. Work lived in email and ad-hoc conversations, which led to lost requests, missed deadlines, poor visibility into asset status, and an inability to scale or reuse learnings across campaigns.

By implementing Asana to centralize the campaign calendar, standardize production workflows, and bring stakeholders into one project for triage and approvals, the team streamlined creative production end to end. Outcomes included a 4x increase in production capacity, 75% faster campaign production, 80% faster onboarding, roughly 60 hours saved per month for strategic work, and the ability to scale more ads, videos, and campaigns — including promotions for “off-cycle” artists.

Sony Music

Walter Gross

Senior Digital Marketing Manager