Case Study: Social Factor scales rapidly and centralizes collaboration with Asana

Social Factor fuels their rapid growth with Asana

Social Factor is a Fort Worth–based social media agency of 50+ people serving clients like Toyota and Fender. Rapid growth exposed limitations in their patchwork project tools — information was scattered across email and chat, processes were hard to scale, and they needed a single, integratable source of truth to keep teams aligned.

They adopted Asana company-wide, using built-in agency workflows, Asana Academy training, and a Customer Success Manager to implement and standardize processes. Within four weeks they moved from trial to rollout, reduced internal touchpoints, centralized client documentation, and now use features like Workload for staffing and planning — enabling faster onboarding, clearer visibility, and scalable, more efficient delivery.

Social Factor

Jeana Abboud

COO