Case Study: Social Driver achieves 2× more clients and manages 3.5× more projects with Asana

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Preview of the Social Driver Case Study

Social Driver services 2X more clients with Asana

Social Driver is a Washington, D.C.–based digital agency and creative studio of about 50 people serving 200+ large corporations, associations, and nonprofits (clients include the American Heart Association, Goodwill, and Accenture). When their project management team expanded in 2016, VP of Operations Leslie Albrecht needed a centralized tool to capture campaign details, provide real-time updates, and enable guest client access to streamline communication and reporting.

They adopted Asana — using recurring tasks, project templates, and its intuitive interface to run all client projects and internal work. As a result, Social Driver can service 2X more clients at once, project managers handle 3.5X more projects, weekly sprint planning time dropped by 75%, and internal status meetings were largely eliminated, freeing time for creative execution and improving client confidence.


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Social Driver

Leslie Albrecht

Vice President of Operations


Asana

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