Case Study: Sling & Stone achieves 30% fewer scrum meetings and 15% faster meeting prep to run more efficient client campaigns with Asana

Sling & Stone manages client campaigns more efficiently with Asana

Sling & Stone is a 55-person PR agency with offices in Sydney, Auckland, and Los Angeles that helps brands like Uber, Twitter, and Slack launch and manage reputations. Faced with the need to reduce administrative overhead, keep processes consistent across time zones, and collaborate closely with clients, the agency prioritized a work management tool that would give clear visibility into tasks, customizable workflows, and easy client communication.

They standardized Asana across the business—kicking off every campaign in structured projects, using board and list layouts as appropriate, and integrating Gmail and Slack to capture requests. That approach cut internal scrum meetings by 30% and meeting prep time by 15%, streamlined pitches to win more clients, and helped the 55-person team complete 300 projects and nearly 70,000 tasks while freeing up time to focus on campaign execution.

Sling & Stone

James Hutchinson

Global Head of Business