Case Study: Skai triples client success rep capacity with Asana

Skai’s retail media client success team triples rep capacity with Asana

Skai, an omnichannel marketing and consumer intelligence platform with 1,600+ employees, faced a surge in client demand during the pandemic while shifting to remote work. Its retail media client success team needed a better way to manage accounts, coordinate across tools, and keep service quality high, so it turned to Asana to replace scattered spreadsheets, emails, and chats with a more centralized workflow.

Asana helped Skai build a single source of truth for each client by integrating with Zendesk, Zoom, Slack, and Skai’s own platform. The result was stronger team alignment, faster access to information, and significantly better efficiency: Skai’s client success team increased capacity to manage 3x the usual number of clients per rep compared with other teams, while saving time and improving remote collaboration.

Skai

Kevin Weiss

VP of Client Success, Retail Media