Case Study: SiteMinder achieves faster global growth and better alignment with Asana

SiteMinder scales faster globally with Asana

SiteMinder, the Sydney-based hotel booking technology company serving 36,000 hotels in 150+ countries, was growing rapidly but struggled to keep company goals, projects, and cross-office work aligned. Its business operations teams were tracking OKRs in spreadsheets and coordinating work across departments and time zones was difficult, making it hard to find information, manage priorities, and maintain visibility.

SiteMinder implemented Asana as a company-wide work management solution to centralize tasks, OKRs, meeting agendas, and cross-functional projects. With Asana, SiteMinder improved alignment and transparency, strengthened collaboration, and made operational processes more effective; the team now runs 10+ concurrent projects with clearer ownership, better deadlines, and a central source of truth that saves time.

SiteMinder

Evan Miller

Global Billing and Collections Director