Case Study: Scripps Lifestyle Studios delivers content more efficiently with Asana

Scripps Lifestyle Studios delivers content across all their digital channels with Asana

Scripps Lifestyle Studios, the digital content arm for Food Network and Cooking Channel, faced significant challenges managing the high-volume production and multi-platform distribution of their video content. Their process, previously managed through chaotic spreadsheets, led to projects falling through the cracks. With a rapidly evolving digital landscape and the need to produce approximately 600 videos per month, they required a better system for accountability and tracking, leading them to the work management platform Asana.

Using Asana, the team implemented standardized templates to manage the entire video lifecycle from ideation to distribution, ensuring no step was missed. The solution provided clear accountability with assigned tasks and due dates, and gave everyone visibility into project status from a single source of truth. This resulted in a major cultural shift where every team member became a "mini project manager." Asana helped Scripps eliminate missed deliverables, significantly reduce the time spent tracking down information, and save money by avoiding the need for contractors to fix errors.

Scripps Lifestyle Studios

Michael Singer

Director of Digital Programming