Case Study: San Francisco AIDS Foundation achieves faster marketing campaigns and event launches with Asana

San Francisco AIDS Foundation launches marketing campaigns and events faster with Asana

San Francisco AIDS Foundation (SFAF), a San Francisco-based nonprofit of 200+ employees that supports 25,000+ people annually affected by HIV, struggled to deliver marketing and event assets on time. A six-person creative team fielded hundreds of requests across the organization, relying on long spreadsheets, scattered email feedback, and ad-hoc processes that caused missed details, extra busy work, and slow turnaround.

SFAF adopted Asana for its clear hierarchy, centralized communication, and visibility, rolling out team guidelines, workshops, and onsite training to standardize workflows. Centralized requests, searchable files, and workback schedules cut back-and-forth, shortened review cycles, sped production, and improved cross-functional collaboration—helping the team kick off projects faster, reduce review rounds, and better prioritize work (including managing upcoming AIDS 2020 collateral).

San Francisco Aids Foundation

Roxane Chicoine

Creative Director