Case Study: Royal Bank of Canada cuts marketing campaign cycle time with Asana AI

Royal Bank of Canada cuts campaign cycle time by 20% with Asana

Royal Bank of Canada (RBC) faced significant challenges in its marketing operations, including fragmented campaign intake through more than ten different forms and a lack of real-time visibility into campaign status and resource allocation. This manual, siloed process led to delays and a high potential for errors. To address this, RBC partnered with Asana to implement an AI-powered agentic work management solution to streamline its marketing workflows.

Asana's solution consolidated intake into a single, intelligent workflow that used AI to automatically validate requests, generate dynamic execution plans, and ensure compliance. This implementation resulted in a 20% reduction in end-to-end campaign cycle time and cut intake processing time in half. The bank also targeted a near-zero rework rate and was able to reinvest 50% of the efficiency-driven time savings into scaling additional campaign delivery.

Royal Bank of Canada (rbc)