Case Study: Quadient achieves Agile transformation and greater efficiency with Asana

Quadient enables an epic transformation with Asana

Quadient, a global company focused on customer experience and marketing transformation, needed a way to reduce organizational friction and legacy-tool inefficiencies as it shifted to an Agile operating model. Its matrix structure had created disconnected teams, inconsistent workflows, and too much “work about work,” slowing delivery and making it harder to stay aligned across regions and functions.

Asana was implemented to operationalize Quadient’s Agile transformation across marketing teams worldwide, with features like rules, forms, dashboards, kanban boards, and a Jira integration supporting collaboration and visibility. Asana helped unify ways of working, streamline request intake and reporting, and reduce meeting overhead so teams could spend more time on strategy and delivery; the result was a more stable, efficient, and transparent work environment with improved cross-team coordination and faster execution.

Quadient

Jayati Shah-Thiel

Quadient