Case Study: PHORIA achieves a 95% increase in staff efficiency with Asana

PHORIA is 95% more efficient with Asana

PHORIA is a Melbourne-based technology studio specializing in virtual, augmented, and mixed reality, known for award-winning work like REWILD (two Webby Awards). As the team scaled beyond sticky-note roadmaps, co-founders Trent Clews-de Castella and Dean Kominek needed a digital, collaborative system to add context, clarify priorities, assign ownership, and give real-time transparency across projects.

They rolled out Asana team-by-team with tailored workflows, using Boards, Forms, shared tasks and Portfolios to centralize work and align teams. The result: 95% of staff report daily efficiency gains, project visibility rose from 60% to 85%, high-priority project timelines were halved (from six months to three), and remote collaboration and cross‑department coordination became far smoother.

PHORIA

Dean Kominek

Co-Founder & Head of Production