Case Study: PGA of America achieves seamless business-engineering collaboration and a rebuilt digital ticketing platform with Asana

PGA of America brings business and engineering closer with Asana

PGA of America, one of the world’s largest sporting organizations with over 29,000 members, stages four major spectator Championships and must coordinate complex, temporary event operations across distributed onsite and headquarters teams. Relying on email, spreadsheets, and phone calls created disconnects between engineering and business teams, caused loss of historical knowledge, and complicated the rebuild of a new digital ticketing and registration platform.

By adopting Asana, PGA centralized project work—creating a single project for the ticketing rebuild with task sections, cross-posted tasks, and Slack integration—so business and engineering could collaborate directly, track progress, and hold teams accountable. The result was a rebuilt digital ticketing platform, improved transparency and trust with leadership, reduced duplication of work, and ongoing expansion of Asana to support future initiatives like cashless payments.

PGA of America

Kyler Rose

Marketing Services Manager