Case Study: Parfums Christian Dior brings fragrances to market faster with Asana

Parfums Christian Dior brings fragrances to market faster with Asana

Parfums Christian Dior, a Paris-based member of LVMH with a long heritage in luxury fragrances, faced slow, error-prone product launches because its Planning & Process team of 350+ cross-functional employees relied on complex spreadsheets, manual data entry, and follow-up emails. That “work about work” created delays—sometimes a week—reduced transparency, and kept managers like Thibault Delavault from focusing on strategic planning.

Working with Asana Professional Services, Dior piloted and then rolled out Asana across perfume, skincare, and makeup projects, centralizing tasks, files, and status updates. Mobile two-click approvals, shared project views, and dashboards cut emails and meetings, increased accountability and leadership visibility, sped time-to-market, and freed the team to focus on product development—plans now include wider rollout and Power BI integration.

Parfums Christian Dior

Thibault Delavault

Marketing Planning & Process Manager