Case Study: Overstock achieves improved cross-team collaboration and higher-quality product launches with Asana

Overstock.com continues to innovate with Asana

Overstock.com, a 1,500‑person online retailer based in Midvale, UT, combines a start‑up mentality with large‑scale operations and is constantly exploring new customer experiences. Their challenge was coordinating work across many teams that used different tools and platforms—JIRA and other systems proved cumbersome, slowed onboarding, and made it hard to keep everyone aligned or loop in groups like SEO early in the planning process.

The company solved this by letting Asana spread organically across teams and becoming the standard for project planning, dashboards, privacy controls, task assignments and launch plans. Asana gave immediate cross‑team visibility, faster onboarding, and clearer accountability; teams now spot gaps earlier, include SEO and other functions from day one, and report higher quality work, improved SEO outcomes, and more collaborative, productive processes.

Overstock

Jaime Wilson

Senior Director of User Experience Design & Product