Case Study: OfficeNinjas pivots Admin Week to a virtual event in six weeks with Asana

OfficeNinjas hosts engaging events for their community with Asana

OfficeNinjas® is a fully remote team (8–10 employees) that produces education, networking, and a weekly newsletter for tens of thousands of administrative professionals. Their flagship Admin Week—normally culminating in an in-person conference—had to be reimagined in six weeks when COVID-19 shelter-in-place orders forced them to cancel on-site plans and rapidly coordinate across time zones while team members juggled new personal responsibilities.

They standardized on Asana plus agile practices, creating SOP-based onboarding, personalized Advanced Search reports, and granular task tracking (subtasks, due times, attached docs) so work was visible and transferable. Using Asana as a single source of truth let them cancel vendors systematically and launch a fully virtual Admin Week in six weeks, plus two new virtual events, while maintaining team alignment and freeing capacity to build future programs and digital tools.

OfficeNinjas

Edwin Salgado

Co-Founder