Case Study: Mirror achieves 3+ hours saved per team member daily and a single source of truth with Asana

Mirror saves 3+ hours per team member each day with Asana

Mirror, founded by former NYCB ballerina Brynn Putnam, makes the tech-powered Mirror that streams interactive at-home fitness content beloved by celebrities and consumers alike. As the company grew to 75+ employees, it struggled with a hodgepodge of tools, no single source of truth, and too much time spent on coordinating work rather than doing it.

Adopting Asana gave Mirror a central work management system and clear rules of engagement—Slack for quick updates, Asana for projects/tasks, email only for external matters—so teams can collaborate cross-functionally and manage campaigns end-to-end. The shift eliminated internal email, improved campaign execution, and saved roughly 3–4 hours per team member each day, positioning Mirror to scale efficiently.

Mirror

Brynn Putnam

Chief Executive Officer