Case Study: MATE achieves 40% productivity gains with Asana

MATE increases productivity by 40% with Asana

MATE is a fast-growing Australian telecommunications startup founded in 2016 by twins Mark and David Fazio that now serves over 70,000 customers with a compact team. As marketing and sales demands grew, Mark faced logistical challenges coordinating three in-house staff and seven agencies—resulting in too many meetings, scattered emails, limited visibility, and unclear accountability across projects.

By adopting Asana—using portfolios, projects, tasks, and Workload—MATE centralized work, defined departments and roles, and enforced consistent processes for internal teams and agency partners. The change cut meetings by 90% (from 11 to 1), boosted team productivity by 40%, shortened marketing campaign timelines by two weeks, and avoided the cost of three additional marketing hires while improving resource and campaign management.

MATE

Mark Fazio

General Manager