Case Study: Mashable achieves faster content delivery and seamless event execution with Asana

Mashable - Customer Case Study

Mashable, a digital news brand for the “Connected Generation,” grew rapidly and needed a lightweight way to coordinate work across expanding editorial, product, events and vendor teams. With headcount doubling and coverage broadening, leaders sought a tool that would let senior, self-directed teams move fast without adding project-management overhead, especially for complex initiatives like their first-ever Mashies awards.

They adopted Asana company‑wide, replacing email for project work and using shared projects to give teams and vendors clear timelines, task histories, and visibility into both big-picture plans and day-to-day details. The result was smoother cross‑team coordination, faster content and event delivery, and a successful execution of the Mashies thanks to transparent workflows and centralized task management.

Mashable

Darren Tome

VP of Product Management