Case Study: Basware achieves global marketing coordination and transparency with Asana

Marketing at global scale Basware’s best practices for using Asana

Basware, a Finnish software company providing payment solutions and financial services, faced a challenge coordinating its globally distributed marketing team. With team members spread across numerous time zones, their previous reliance on email and SharePoint created a lack of transparency, making it difficult to track responsibilities and see the bigger picture of their campaigns. They turned to the Asana work management platform to achieve the clarity and coordination needed for their international operations.

The solution implemented with Asana was a set of strict best practices, or a "governance model," which included assigning tasks directly, mandating project descriptions for context, and keeping all project communication within the platform. This approach provided Basware with greater coordination, clarity, and transparency, allowing every team member to know who was doing what by when. As a result, Asana helped the team onboard new employees faster using templates and ultimately become more effective at delivering on their goals.

Basware

Christian Weisbrodt

VP International Marketing