Case Study: Manchester City Council saves 2–3 work days per campaign and goes paperless with Asana

Manchester City’s Design Studio saves 2+ work days per campaign with Asana

Manchester City Council’s Communications Department and its in‑house design studio M‑Four manage citywide events and campaigns in Manchester, producing 100+ creative assets per project. Their legacy paper system—printed briefs filed in “job bags” passed between desks—created clutter, lost approvals, constant chasing for status, and significant admin overhead that prevented remote working.

M‑Four piloted and rolled out Asana, using project templates and a successful run on a 150+‑asset Manchester Day project to retire paper bags entirely. The team now saves an estimated 2–3 workdays per event, has clearer visibility and collaboration across projects, improved morale through remote work capability, and is winning new external clients while managing all work digitally.

Manchester City Council

Shawn Bahlmann

Studio Manager