Case Study: Mammut Sports Group AG saves time and streamlines marketing work with Asana

Mammut Sports Group AG saves 20 days a year with Asana

Mammut Sports Group AG, a Swiss outdoor equipment company, faced the challenge of managing complex, multi-faceted marketing campaigns across global teams and external agencies. Their previous processes involved manual to-do lists and working in silos, which hindered coordinated and interdisciplinary collaboration. To streamline their creative work and improve transparency, Mammut implemented Asana as their work management platform.

Using Asana, Mammut gained visibility into all campaign statuses, streamlined communication via comments, and integrated with tools like Outlook and Figma. This solution saved an estimated 20 days per year per employee by reducing emails and speeding up information searches. The results included over 12,000 collaborations in a single month and improved capacity planning, allowing the marketing team to better optimize budgets and launch campaigns more efficiently. Asana provided the structure needed to manage their numerous parallel projects successfully.

Mammut Sports Group AG