Case Study: Lucid achieves company-wide alignment and faster cross-team execution with Asana

Lucid unites employees to achieve their goals with Asana

Lucid, a visual collaboration company with 800+ employees and products like Lucidchart used by much of the Fortune 500, faced fragmented work management when its marketing group relied on four platforms plus email and chat. That fragmentation caused poor visibility into handoffs, unclear priorities, duplicated “throwaway” work, and slowed cross-functional initiatives as the company scaled.

Michelle Fisher built a central Program Management function and standardized work in Asana—designing workflows, templates, and request forms and connecting tools like Slack, Jira, Zoom, Lucidchart, Figma, and Zapier. The change aligned projects to company OKRs, improved cross-team collaboration, clarity, and accountability, and sped delivery (including launching Lucidspark in four months), giving Lucid a single source of truth for execution.

Lucid

Michelle Fisher

Senior Director, Program Management