Case Study: L'Oréal UK & Ireland improves Compliance-to-Gate by more than 10% and speeds product launches with Asana

L'Oréal UK and Ireland embodies the beauty of collaboration with Asana

L'Oréal UK & Ireland’s Luxe Launch Planning team oversees supply and launch for 16 luxury brands, bringing roughly 200 new products to market each year and managing up to 80 concurrent launches. Relying on spreadsheets created heavy manual work, version-control problems and siloed communication that risked delays, lost in-store exposure and added costs.

The team implemented Asana—using reusable launch templates, board views, Workload and Portfolios—to centralize plans, improve cross-functional visibility and make templates easy to customise. The change made launches more agile, reduced firefighting, improved Compliance to Gate by more than 10%, increased on-time launches and profitability, and simplified reporting and resource planning.

L'Oréal

Nicolò Facchini

Head of Planning