Case Study: Leads.io achieves scalable operational efficiency with Asana

Leads.io finds a better way to ‘buy and build’ with Asana

Leads.io, a lead generation company aiming to become the world’s biggest lead generator, needed a way to manage growth from its buy-and-build strategy without creating operational chaos. The team chose Asana to standardize workflows across acquisitions, improve oversight, and help employees manage work without technical expertise.

With Asana, Leads.io automated migration, used templates, portfolios, My Tasks, and cross-project task linking to streamline campaign management and reduce “work about work.” Asana also integrated with Tableau and other systems to provide better analytics, cutting product setup time by 35% and reducing campaign planning from two hours to one second, while improving visibility, efficiency, and occupancy rates.

Leads.io

Sjoerd Knol

Chief Process Officer