Case Study: Los Angeles Rams achieve a single source of truth for creative work and a seamless rebrand with Asana

LA Rams rebrands with Asana

The Los Angeles Rams, based in Inglewood at SoFi Stadium, manage a high-volume creative operation—about 1,500 assets a year produced by an eight-person design team supporting seven departments. During their 2020 rebrand and stadium launch, compounded by COVID-19 remote work, the team struggled with no single source of truth, scattered requests across email, spreadsheets, and calendars, unclear ownership, and no way to measure workload or lead times.

By adopting Asana—using a centralized “Creative Requests” project, Forms for intake, and tiered timelines—the Rams gained real-time visibility, consistent workflows, and reporting metrics to track output and efficiency. The platform became the single source of truth, freed designers from logistical overhead, helped justify new hires, and enabled the team to successfully deliver the rebrand, new uniforms, and other major launches while working remotely.

Los Angeles Rams

Michelle Runch

Lead, Media Strategy & Operations