Case Study: Jones Knowles Ritchie achieves a scalable, systematized way of working with Asana

Jones Knowles Ritchie designs brands for scale, disruption, and good with Asana

Jones Knowles Ritchie (JKR) is a global, award‑winning design agency with ~300 staff across New York, London, and Shanghai. Facing disconnected workflows—multiple tools, email and spreadsheet overload, unclear approval paths and no central visibility—JKR struggled to scale operations, track requests, and give leadership a clear view of resourcing and project status.

JKR adopted Asana as a single work management platform, using Professional Services, a trained “Asana Masterclass” of power users, standardized templates and naming conventions, and integrations with Slack, Outlook and Miro. The result: a systematized way of working used across studios, near‑elimination of internal email, faster project setup, improved leadership visibility and resourcing, and a seamless shift to remote work during the COVID‑19 pandemic.

Jones Knowles Ritchie

Casey James

Head of Creative Operations