Case Study: Hudl achieves streamlined marketing workflows and real-time resource planning with Asana

Hudl rewrites their playbook for marketing success with Asana

Hudl, a Lincoln, NE–based sports performance software company serving 4.3+ million users with 2,200+ employees across 20 countries, faced growing complexity as its marketing and design teams supported multiple sports markets. Relying on spreadsheets, legacy tools, and a small team of project managers made resourcing time‑consuming, reduced visibility into workloads, and increased miscommunication as project volume rose, so the team sought a single source of truth with real‑time resourcing and progress reporting.

Hudl partnered with Asana and its Customer Success team to roll out workflows using Workload, task dependencies, Timeline, Approvals, Templates, Rules, and Portfolios, centralizing intake and sprint management. The result: all marketing and creative work now runs in Asana, saving time on resource planning, improving sprint efficiency and handoffs, delivering better data for staffing decisions, balancing workloads, and boosting team confidence and engagement.

Hudl

Eric Brouillette

Brand Design Senior Manager