Case Study: Wind launches in 10 new markets and boosts hardware-fix capacity 15% with Asana

How Wind scooted their way into 10 new markets with Asana

Wind is a Barcelona-based micro-mobility company (100+ employees) offering shared bikes and scooters across EMEA and Asia. As they scaled, COO Matt Turzo discovered their local operations, fleet management, and deployment work was fragmented across email and chat, creating visibility gaps and preventing reliable, repeatable processes for expansion.

Wind implemented Asana with a content-first rollout, onboarding 100+ employees in weeks to manage OKRs, fleet deployment, product requests, and real-time bug reporting. The platform improved cross-functional transparency and field-to-engineering collaboration (including photo-based bug reports), helped Wind launch service in 10 new markets, and increased capacity for hardware fixes by 15%, enabling production changes in as little as a day.

Wind

Matt Turzo

Chief Operating Officer