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Case Study: The Information achieves a lean, collaborative newsroom and uncovers more story opportunities with Asana
A Asana Case Study
How The Information runs its newsroom in Asana
The Information is a subscription technology news startup founded by Jessica Lessin that runs a lean, startup-like newsroom combining reporting and engineering. Their challenge was capturing scattered ideas, coordinating reporting and business tasks with a small team, and avoiding the traditional problem of story leads getting lost in notebooks while needing transparent, searchable collaboration and simple scheduling and bug-tracking.
They adopted Asana as the company’s backbone — a central place to braindump leads, tag items as “News,” run a two-week “Sked” schedule, and manage bug fixes and business tasks. The result: faster story discovery by searching and connecting dots, clearer assignment and scheduling, streamlined cross-functional work, and stronger, more timely reporting from a compact team that can contribute and act from anywhere.
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The Information
Jessica Lessin
Founder