Case Study: Panacea Skincare achieves scalable growth and team alignment with Asana

How Panacea Skincare is scaling their business with Asana

Panacea Skincare, a Korean beauty–inspired startup founded by Terry Lee, faced a common early-stage scaling challenge: limited resources and no formal operational foundation, which threatened team communication, alignment, and repeatable processes as they grew. Drawing on Terry’s experience scaling MeUndies, the team needed a way to organize work and keep everyone aligned from day one.

They adopted Asana to centralize projects and tasks, turn conversations into assignable work with due dates, build a repeatable new-hire onboarding template, and stay connected via the mobile app. The result: a successful soft launch in November 2017, clearer ownership and accountability, and scalable processes that position Panacea to hire rapidly and grow without losing alignment.

Panacea Skincare

Terry Lee

Founder