Case Study: Micello, the indoor-mapping company, achieves streamlined customer management and faster venue mapping with Asana

How Micello “maps the great indoors” and manages customers with Asana

Micello builds and maintains indoor maps for venues around the world — over 15,000 locations in 30+ countries — and needed a nimble team and tools to scale quickly. Early productivity tools (spreadsheets, wikis, enterprise social tools) were leadership‑focused and didn’t help day‑to‑day teams; customer requests and forwarding email threads created operational chaos, and their paid CRM went largely unused.

They adopted Asana company‑wide as a central playbook and CRM, creating tasks for each customer, projects for customer states, and subtasks to track ongoing work. By using the Asana API to auto‑create “Map Request” tasks and assign them to operations leads, Micello cut email overhead, sped map processing, gave sales easy mobile context before calls, and kept customers more engaged — with plans to add further integrations (Contact Us, Stripe) to automate updates even more.

Micello

Ankit Agarwal

CEO