Case Study: Insomniac Events achieves rapid pivot to live‑streamed events and company‑wide collaboration with Asana

How Insomniac pivoted from in-person events to live streams with Asana

Insomniac, a global live-entertainment company that includes a concert promoter, record label, and fashion brands, struggled with fragmented project management—relying on docs, spreadsheets, and paper—that made coordinating large, date-dependent festivals difficult. When COVID-19 forced a sudden shift from in-person events to virtual streams, they also needed to onboard the entire company to remote work and a unified system quickly.

Insomniac deployed Asana company-wide, using Timeline, tasks, comments, and subtasks to centralize workflows and align departments; they trained the team remotely and flipped to livestreams within a month. The result was faster coordination, reduced email and micromanagement, clearer visibility into project status, and a scalable platform that now underpins both virtual events and the company’s return to live productions.

Insomniac Events

Anthony Smith

Executive Producer