Case Study: DoubleDutch achieves amplified customer storytelling and streamlined content production with Asana

How DoubleDutch amplifies customer stories and creates compelling content with Asana

DoubleDutch is a San Francisco–based provider of a Live Engagement Platform used by more than 1,700 customers (including Forbes, LinkedIn, and Novartis). When Head of Content Brittany Lindquist joined, the marketing program was fragmented and lacked a customer-first focus—content was produced without a clear roadmap, deadlines were missed, and the team wasn’t capturing customer insights or turning customers into advocates.

Brittany centralized planning and execution in Asana, building a customer-centric editorial calendar, cross-functional review process, reusable task templates, and tracking with custom fields and calendar view. The result: a streamlined, repeatable process that never misses deadlines, surfaces customer stories across the funnel, improves cross-team collaboration, and drives stronger lifecycle marketing and customer advocacy.

DoubleDutch

Brittany Lindquist

Head of Content and Customer Marketing