Case Study: Dollar Flight Club achieves 10M monthly emails and streamlined remote collaboration with Asana

How Dollar Flight Club is using best-in-class tools to build a best-in-class company

Dollar Flight Club is a membership email service that has grown rapidly — now serving over 500,000 members and sending more than 10 million emails per month. As a bootstrapped, eight-person team spread across multiple countries, their biggest challenges were coordinating work across time zones and scaling operations (especially their editorial calendar and high-volume email production) beyond the capabilities of early tools like Trello.

They switched to Asana to centralize project management — using a shared editorial calendar and task-based workflows (alongside Slack, Typeform, ActiveCampaign, etc.) to streamline communication, planning, and execution. That shift improved collaboration and deliverability, let the small remote team operate efficiently at scale, and supported rapid growth — including a tripling of their premium subscriber base.

Dollar Flight Club

Kyle Maltz

Director of Sales and Partnerships